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About Cheryl


Cheryl Hofer is the owner/Broker of Market 2 Market llc, a sales and marketing brokerage for specialty foods.  Although she established Market 2 Market llc 23 years ago, Cheryl has been active in the food industry for over 30 years.   "I enjoy the challenges of sales, negotiations and management as well as the ever changing world of food".

Before she was a Broker, Cheryl was the successful owner of one of the first gift basket companies on the USA West Coast.  Eight years later after selling her highly recognized and recommended gift basket company, Cheryl became a Sales Representative for hard goods and special food manufacturers.  Her success in ownership, sales and sales management gave her the insight necessary for a Broker career. 

Cheryl creates a structure of honesty, professionalism, product experience and skills as acknowledged by her many recommendations and endorsements from within the food industry.  She was selected in 2012 as the only USA Broker to attend SIAFT Wine and Trade Mission in Italy.  In 2013, 2014 and 2015 she was invited to attended  specialty food trade shows throughout Italy. She continues to be personally invited to international trade shows throughout the world.

About Tom

Tom is an accomplished Sales Representative with a background in management and “numbers” making him a conscientious partner to our manufacturers and  to his buyers.  He is both knowledgeable and experienced in food sales.  Tom has been top producer for 20+ years with Market 2 Market.  

About Patty

Patty has over 25 years experience in the specialty food industry. As founder and president of Pacific Gold Marketing, Inc., she was instrumental in growing this upscale nut company that sold to over 3000 accounts nationwide and included such key accounts as Macy's , Dillard's, Cost Plus World Market and Target. Patty offers a wealth of experience in package and product design, creative merchandising, logistics, account management and sales experience. She has the highest sales numbers for the past 3 years.

About Jack & Kevin

Jack and Kevin owned J.C. Wright Sales Co. which distributed more than 8,000 gourmet, kosher and ethnic food specialties and 4,000 non-food items in the Pacific Northwest from the Canadian border to Eugene, Oregon.  J.C. Wright Sales Co. led the way in gourmet and ethnic food distribution in the Northwest since its inception in 1947. What started as a modest family business by Jack Wright Sr. had grown into a respected specialty food distributor through the leadership of Jack Wright and brother, Kevin Wright. Now, both Jack and Kevin bring important insights in grocery, distribution and specialty food knowledge to Market 2 Market customers. 

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